The year of 1927 was a defining year for Geneva College in terms of the development of a college identity, through unique and designed uniforms. Geneva athletic wear was branded with a universal logo and an iconic “G”, signifying the importance and growth of athletics at the college, during the middle of the decade. The timing of this shift in design is not surprising; the 1926 season was a year of triumph for Geneva sports, as Geneva College was victorious over Harvard on the football field, as well as the 1926 Track team who emerged Tri-State Champions. Although there was not a dramatic change in Football uniforms, there was a shift from a striped motif on both the sweater and socks, to the streamlined look of a solid colored uniform, featuring only a series of patches on each leg. In contrast the uniforms for both Men’s and Women’s basketball, were branded with the “G” logo, a more dramatic change in the case of the women’s uniform. By this change the women players were given a uniform more like their fellow male players. Unlike the sailor inspired pieces that were featured before this point, that were better suited as a casual wear trend of the decade than on the court. The Men’s track uniform personified this branding of school identity, transforming from a plain set of white tanks and shorts, to a sleeveless jersey featuring an official “Geneva” logo. This was a significant step towards the modern sports uniforms and athletic logo branding, we see in culture today.