1927: The Athletic Uniform

The year of 1927 was a defining year for Geneva College in terms of the development of a college identity, through unique and designed uniforms. Geneva athletic wear was branded with a universal logo and an iconic “G”, signifying the importance and growth of athletics at the college, during the middle of the decade.[1] The timing of this shift in design is not surprising; the 1926 season was a year of triumph for Geneva sports, as Geneva College was victorious over Harvard on the football field, as well as the 1926 Track team who emerged Tri-State Champions. Although there was not a dramatic change in Football uniforms, there was a shift from a striped motif on both the sweater and socks, to the streamlined look of a solid colored uniform, featuring only a series of patches on each leg.[2] In contrast the uniforms for both Men’s and Women’s basketball, were branded with the “G” logo, a more dramatic change in the case of the women’s uniform. By this change the women players were given a uniform more like their fellow male players.[3] Unlike the sailor inspired pieces that were featured before this point, that were better suited as a casual wear trend of the decade than on the court. The Men’s track uniform personified this branding of school identity, transforming from a plain set of white tanks and shorts, to a sleeveless jersey featuring an official “Geneva” logo.[4] This was a significant step towards the modern sports uniforms and athletic logo branding, we see in culture today.

Photo Credit: 1925 Genevan, McCartney Library.

Photo Credit: 1925 Genevan, McCartney Library.

Photo Credit: 1926 Genevan, McCartney Library.

Photo Credit: 1926 Genevan, McCartney Library.

Genevans 1927 Mcartney Library Geneva College

Genevans 1927 Mcartney Library Geneva College

Photo Credit: 1922 Genevan's Yearbook

Photo Credit: 1922 Genevan’s Yearbook

Photo Credit: 1927 Genevan Yearbook, McCartney Library, Geneva College

Photo Credit: 1927 Genevan Yearbook, McCartney Library, Geneva College

Photo Credit: Geneva College Athletic Department

Photo Credit: Geneva College Athletic Department


[1] Drowne, Kathleen. The 1920s. (Westport, CN: Greenwood Press, 2004), 115.

[2] 1926 Genevan.

[3] 1927 Genevan.

[4] 1927, Genevan.

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