Flower Shops / Jewelers / Book Stores

Photo Credit: 1920's Genevan, McCartney Library

Photo Credit: 1920’s Genevan, McCartney Library

With the increased income flowing in from high employment in the various manufacturing industries, it can be argued that the 1920s was a great time to “woo” a new love or keep a romance going. Beaver Falls, Pennsylvania, offered the men of the steel and manufacturing factories, an opportunity to do so on their way home from work. The local florist of Beaver Falls, simply known as The Flower Shop, was open both day and night, offering convenience for the local residents. However, they did not strictly bless the residents of the community with their beautiful corsage bouquets, fresh cut flowers, and plants. Their advertisement boasts their ability to have “Flowers Telegraphed to Any City in [the] U.S.”. Or maybe, the man of steel woos his women with jewelry. With all of the new fashion trends erupting in the Roaring Twenties, women needed to have a fine jewelry store to help them to accessorize, and jewelers such as J.D. McAnlis and Son, were more than willing to step up to fit the bill in Beaver Falls, Pennsylvania.

However, another important aspect of business in the community was the local book store, such as Reeder’s and the College Book Store. These book stores offered residents in Beaver Falls, Pennsylvania both books and stationary to meet their every needs, whether they read and write for leisure or as students at Geneva College in need of supplies for the classroom.

Small stores such as the florist shop and book stores were prevalent and necessary, in a community where residents were willing to spend their money on something other than clothing. With the availability of both, a man could arguably, use the flowers to woo a woman with both beauty –thanks to the purchases of the latest fashions – and brains – if she enjoys a good book or two to read, and is possibly a local Geneva College student.

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